People just aren't perfect. Everyone has their flaws, even models. The last words to flash across the screen at the end of this video are incredibly true: "No wonder our perception of beauty is distorted." The images we are shown of models in ads are not what these women really look like.
Buying whatever product an ad is trying to sell will not make you look like the flawless woman shown in the ad. Sometimes it's hard to look at these images and not automatically think that you want to look like that person. Images like these can have a serious negative impact on a person's body image.
A few days ago, I was working on an open-genre assignment for creative writing. It was a collage about body image and the media, made of images cut out of magazines. Looking through these magazines specifically to find things that i found problematic was really interesting to do. Usually when I'm looking through a magazine, I don't pay that much attention to the ads. This time, I saw countless ads that showed a woman with flawless skin; perfect, shiny hair; and perfect proportions. Equally bad were the ads that objectified women. This ad for Orbit gum was one that really stuck out to me.
There is just so much wrong with this. Is it really necessary to show a woman taking her clothes off to sell a pack of gum?
Ads don't portray reality. They show us what they want us to believe, which is a skewed version of what's actually true. I'd like to say that I'm not affected by these skewed portray of women, but that wouldn't be true. There's always something to strive to be, even if it's completely unachievable. I've been trying to look at images that I see in the media more objectively. I look for things that can't possibly be real. As I'm bombarded by images of flawless people, I try to hang onto the notion that it's a lie. Nobody is perfect.